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27.03.2018
2018-03-27
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Marina Levicheva
The knife cuts the block of colourful kinetic sand, creating a completely symmetrical squares. Pastry chef decorates a cake, pouring his cream colored so exactly like doing it on the stencil. Aromatic bombs slowly but surely dissolve in a hot bath. And drops of water scattered like small diamonds, if we show how water balloons pierced with a needle in slow mo.
If this already sounds appealing, not to mention the commercials, you’re probably part of the regular audience “is now repetitive and boring” video of the genre that is very widespread in social networks. Most of these videos do not carry practical utility, but to lose them is almost impossible. Why? The answer to the question I’ll try to give psychologists.
“From the point of view of the theory, the assumption that these videos help to calm, makes sense, says Live Science Jessica Gall Myrick (Jessica Gall Myrick), expert in psychology of mass media from the University of Pennsylvania (The Pennsylvania State University). Plus, it can be interesting and aesthetically pleasing”.
Meditative
From the first look a “now repetitive and boring” videos can seem a bit boring. In the sense that 10 minutes of tapping kinetic sand is overkill for the web, sharpened by the momentary updates. But, according to experts, this can be the main reason why we watch them.
“Even if you do not quite realize that you have stress, your body at the same time able to realize that you are physically or emotionally exhausted. And the brain in such situations could lead you to this type of calming, but it’s still pretty interesting content,” explains Myrick.
Such a relaxing, repetitive activity characteristic of many meditation practices. For example, Tibetan monks spend hours drawing mandalas in the sand, which are then destroyed to symbolize the transitory nature of life. And stone gardens, which traditionally create a Zen Buddhist, include structures intended for symbolic destruction.
Of course, the video is devoid of tactile sensations that we get from the real action, but they often have a sound that is already done. Some people even admit that they feel when viewing pleasant touch “tingling” known as Autonomous sensory Meridian response (ASMR).
Despite the fact that the term ASMR was coined by psychologists but emerged in the network space (for the first time in 2010, the group Autonomous Sensory Meridian Response Group on Facebook), scientists have made some attempts to find out what it is and whether there is an Autonomous touch meridional reaction really. The survey, published in 2015 the journal PeerJ, showed that people who experience synesthesia, a cross-reaction between the senses are more likely to encounter ASMR.
The mood and aesthetics
Live Science talks about a survey conducted among 475 volunteers have just viewed a fascinating video. It was he allowed to say that 80% of people after “is now repetitive and boring” clips significantly improves mood, and the effect persists for several hours. The same, incidentally, happens to people when they look at YouTube videos of kittens. About Jessica Gall Myrick told the journal Computers in Human Behavior, after analyzing the data obtained in the survey, 6 795 volunteers.
But do not forget a couple of important details that combines all of these videos — symmetry and completion. Still not entirely clear why the symmetry calms us, and yet, it is a proven fact. Evolutionary psychologists suggest that, perhaps, the symmetrical faces of our ancestors was an indicator of good health, however, modern humans symmetry of face and physique is almost nothing to do, which makes the output ambiguous. Another popular theory is that the brain prefers symmetry because symmetric things easier for him to handle, although it is, admittedly, an occasion for lively scientific discussion.
As for completion, it seems to affect our basic psychological needs. In the study, 2017, published in the Journal of Behavior Therapy and Experimental Psychiatry, the scientists found that the incompleteness theorems makes nervous not only of people with obsessive-compulsive disorder (it seems logical), but participants without psychological diagnosis. The latter informed the moderators about the negative emotions and sensations of physical discomfort in the case that during the experiment they were not allowed to finish what they started.
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